Retaining Great Employees: 5 Strategies for Success, By Michelle Stedman, Director of Professional Services, BirdDog

Industry Poised for Growth & Change
In the latest FMI U.S. Construction Industry Talent Development Report, 53% of companies said that they are facing shortages in terms of skilled workers. Of those companies, 93% felt the actual number of skilled workers available was the reason for the shortage.

As the economy recovers and the construction industry works its way through 2015, businesses are faced with new challenges. Many organizations haven’t been proactively recruiting or retaining employees in an organized manner. Understanding 5 strategies to retain top employees will help you preserve the investments that you made in recruiting in the first place.

Retention Strategy #1: Retention Starts with Onboarding
Retaining your best employees starts on their first day. The Society of Human Resource Management (SHRM) reports that about half of hourly workers resign within the first four months in a position while half of senior outside hires resign within 18 months so you can see why a focus on onboarding is imperative.


Successful onboarding improves job satisfaction, lowers turnover, increases performance levels, reduces stress, and leads to better career effectiveness. Understanding and building an onboarding program around the answers to following questions are a great first step in developing your onboarding strategy:
• What is it that makes a person succeed in your organization?
• What are the norms that can blindside a new hire and isolate them from their colleagues?
• What processes are necessary for them to know?
• What information do they need in order to be successful?

What else do your new employees need to be successful? Start with this list and add to it. To get the rest of the strategies, download 5 TECHNIQUES TO RETAIN EMPLOYEES.



Viewpoint Customers Share Benefits of Cosential Integration
Cosential’s integration with Vista by Viewpoint enables construction firms to securely sync their project-specific marketing, business development and financial data, delivering enhanced data accuracy and transparency. This integration places the information quickly and conveniently at the fingertips of Marketing and Business Development professionals. Automatic updates improve efficiency, significantly reduce repetitive data entry, and create more time for contractors to develop winning pursuit strategies.

Take a moment to hear Viewpoint customers share their thoughts on why a unified approach offers a best-in-class construction solution and learn how Cosential’s integration with Vista can help your firm win more work: Viewpoint Customers Share Benefits of Cosential.



Software Advice is a trusted resource for software buyers. Software Advice provides detailed reviews and research on thousands of software applications, and recently completed a report exploring the different ways key construction stakeholders make decisions on when and why to purchase software.

Viewpoint took the opportunity to sit down with Forrest Burnson, a Market Research Associate with Software Advice who wrote the report, Impact of Job Roles on Construction Software Purchasing Decisions, and asked the following:

Do owners and project managers differ in their desires for functionality in construction software? Are there notable differences in interests concerning all-in-one solutions, security, mobility, and so on?

Forrest: We did see some pointed differences in the preferences among owners and project managers. Project managers did express a stronger preference for all-in-one solutions, likely because using a single platform can significantly cut down on duplicate data entry. The difference in deployment preferences between project managers and owners was also an interesting point. Though the broader industry trend is toward cloud-based solutions, owners showed a greater preference for on-premise systems. This could be due to the perceived security risks that cloud-based solutions entail (real or imagined), or it could be that owners would rather make their software purchase a capital expense, not an ongoing operational expense typical of subscription based SaaS platforms.

Critically, mobile technology is becoming increasingly vital to the construction industry. Project managers who are in the field all day often need remote access, which isn’t something they can always do with on-premise systems. When it comes to document control and syncing files, cloud systems tend to be much more effective than their on-premise counterparts. If a project manager is out in the field and he gets a change order, it’s much easier to manage when he doesn’t have to go back and forth to the office from the worksite, manually updating all of the relevant documents. That mobility and remote access is quite important for project managers, so it makes sense why they would show such a strong preference for it, given the nature of their job.

Is there a leading frustration among construction business owners that’s driving their need and/or search for a better technology solution to help them manage?

Forrest: I imagine that for construction business owners who have been in the industry for a long time, there is a growing realization that the old way of doing things isn’t necessarily the best way. They’re realizing that specialized construction software can play an integral part in cutting expenses and improving efficiency, and it simply can do things that Quickbooks or Excel can’t do. Additionally, the industry as a whole is still bouncing back from the recession, so there is more pressure on these firms to adapt and remain competitive.


In today’s competitive construction landscape, speed and agility are critical. As a business leader, you also know that time can be the difference between hiring a talented candidate or watching him or her have success with the company down the road. In the long run, it’s the growth opportunity that your company is going to lose if you are hindered by your recruiting and hiring process.

Finding and retaining qualified talent is a challenge that has always been a part of the construction industry. It’s nothing new to you. What is new is the current gap in talent and the shortage of qualified applicants. Finding those candidates with the specialized skill sets and knowledge you need is becoming a time consuming, resource draining, daunting task.

But it doesn’t have to be. It’s time to take the complication out of identifying candidates with the potential to take your company to new heights. It all starts by getting your own house in order. That way, when you make a connection with a great candidate – you’re prepared to hire.

Register Today
BirdDog has done the homework for you and identified 5 top recruitment trends that are gaining momentum in 2015. Join BirdDog for an online webinar on Wednesday, February 4, 2015 that can help you simplify your hiring strategy, improve the quality and quantity of candidates, interview more people in less time, and report for efficiencies and OFCCP compliance. Register Today



How to Eliminate Chaos and Inefficiency in your Service BusinessService, when managed properly, can help Specialty contractors drive consistent revenue and profits. Learn how to avoid the most common causes of service inefficiency for specialty contractors with the free white paper from Viewpoint and MSI, How to Eliminate Chaos and Inefficiency in your Service Business.

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